Shoupapp
Animated photos
Animate product photos with AI for your website
Give a product image a few seconds of gentle motion — a slow zoom, a soft pan, a focus shift — picked from a list, and use it wherever a still would sit: your homepage, a category banner, a product page.
Why teams choose Shoupapp
Up to 1,500 photos per run
Send a whole folder at once, or let an automation run it on every upload, every day, week or month.
See bulk & automationReady-made settings
Pick plain options or a saved preset. We set the AI up behind them, so there is nothing to write.
Plans from $59 a month
One credit balance for every tool, and each tool’s price is on its page. A failed job gives its credits back.
Photo and video editors
Finish any result in the built-in editors, with your library already inside. No extra subscription.
Animated product photos are made for websites, not for social feeds. The motion is deliberately small: the product stays where it is and looks the same, and only the camera and the light move. That is what makes the result feel premium rather than gimmicky — and what keeps the product recognizably yours.
You pick the motion from a short list — gentle zoom in, gentle zoom out, soft pan, focus shift or subtle drift — or let it choose. Each clip is five seconds long and comes in portrait 3:4, square, vertical 9:16, landscape 4:3 or wide 16:9. There is no prompt to write.
Use it as a quiet looping hero on your homepage, a moving banner above a category, or a living image in a product gallery.
Where animated photos work best
- Homepage hero: one quiet loop draws the eye without the weight of a full video.
- Category banners: a slow pan across a product adds depth above a product grid.
- Product galleries: a focus shift highlights a material or a detail.
- Landing pages: a gentle zoom keeps a launch page from feeling static.
Because the product itself does not move, the clip can sit next to your still photos without looking out of place: the page gains motion without losing its calm.
How it works
-
Choose the photo
Your best product shot, from the library.
-
Pick a motion and a format
Five gentle motions, or automatic.
-
Loop it on your site
Download the MP4 and use it where the image was.
Who it’s for
A homepage that moves
Replace a static hero with a quiet loop of your best-selling product.
Motion for client websites
Give client sites motion without a video production budget.
A web design upgrade
Include animated product images in the websites you build.
At a glance
- Motions
- Zoom in, zoom out, pan, focus shift, drift, or automatic
- Length
- 5 seconds
- Formats
- 3:4, 1:1, 9:16, 4:3 and 16:9
- Output
- MP4
- Price
- 115 credits per clip
Credits come from your monthly plan. See what each plan includes.
Frequently asked questions
How is this different from a product video?
A product video creates a shot with real movement for ads and listings. An animated photo keeps the product still and only adds gentle camera movement, for web pages.
Will the product move or change?
It is designed not to: only the camera and the light move.
Do I need to write a prompt?
No. Choose a motion from the list, or let it choose.
How do I use it on my site?
As a muted, looping video wherever you would place an image.
Which motion should I choose?
Gentle zoom in for a hero, soft pan for wide banners, focus shift to draw attention to a detail. If you are unsure, Auto picks one that suits the photo.
Can I use the clips in ads?
Yes, but they are made to be calm. For ads that need more movement, use a product video or a social media video instead.
Goes well with
Product video
360° product spin
Background remover
Send us five photos.
We will run them the way we would run your whole catalog and send back exactly what came out — before you decide anything.